Ace Auto Repair
(by Marissa Gutierrez)
Honest business can be obtained at Ace Auto Repair, owner Dick Sellers said. He and his two employee staff are located at 5010 South Central Avenue, north of Roeser Road.
Sellers is passionate about what he does, he’s been in his chosen career for over 30 years and works on old cars and races them on his free time. Sellers was born in Indianapolis, Indiana and was raised on a farm. Growing up, he remembers wanting a dump truck for Christmas.
“My grandma bought me a regular truck and I made it into a dump truck,” Sellers said. After that, she never bought him a toy again. Sellers and his family moved to Arizona when his dad started to have health issues.
“My dad said whatever I did in life to enjoy it,” he said. And that he did. Sellers began by taking mechanics in high school and has been working on cars ever since. After being told by several people to open up his own shop, Sellers did so in 1981.
“I’ve got a lot of good memories of my past here,” Sellers said about Ace Auto Repair. “Overall, the way customers speak of our work.”
He remembers being told by a customer that he did good work. “The people I have do good work,” Sellers said.
“Honest work is the biggest thing out there,” Sellers said.
Sellers promises not to oversell people and correct mistakes. His business also uses quality parts.
“I’ve even sent a car to Chrysler when we couldn’t find the problem,” Sellers shared. He also said that he will only forward on the bill to the customer with no additional cost.
Sellers said he offers no specials, but he tries to help the elderly and those on fixed income if possible.
He said the recession has and hasn’t impacted his business. “It’s affected everyone’s business,” Sellers said. But he takes care of his customers and relies on his loyal ones.
Ace Auto Repair does minimal advertising and mainly relies on word of mouth and referrals. Sellers says after he works on mom’s car, next he’ll see the son, and so on.
Sellers said: “Yes I’ve made mistakes in business.” But he learned along the way.
“I wish I would have taken a course in business before I went into business,” he said.
Still, he said his business is successful because he enjoys helping people. He also said that people often say they hate bothering him. “It’s my job to be bothered,” he said, “I’ve chosen this as my job.”
Sellers enjoys working with the youth and is very involved in the community. He has given access to his shop to a class from the Cesar Chavez School to build electric cars in the past. He
even hired one student after high school.
Sellers is also involved in the South Mountain Chamber and submits a float every year into the Electric Light Parade. He has had as many as four floats participating at a time, but now only does one.
“It’s a fiesta of lights,” Sellers said. “This year will be the 25th year of the light parade.” The parade runs down Central Avenue the first Saturday in December, he said. This year he anticipates having a 140 ft. long train with 35,000 to 40,000 lights.
Ace Auto Repair is open Monday through Fridays from 8 a.m. to 5 p.m. and half day most Saturdays. For more information call Ace Auto Repair at 602-268-0454.

























